Mobile Network Operators

The Issue

The global popularity of smartphones, tablets and laptops with larger screens and sharper images is driving mobile data traffic at a CAGR of 60%.  By 2018, the average smartphone will generate 2.7 GB of mobile data traffic or 11 times the 2013 traffic.  The most efficient way to improve capacity is by reducing cell radius, thus creating a more densely packed network of smaller cells.  Industry analysts predict $22B will be spent on outdoor small cell infrastructure by 2019.  The majority of these expenditures will be 3G/4G and LTE Microcells and Picocells reaching over 3.5M units globally.  Small cells enable the Mobile Network Operator (MNO) to add capacity and extend coverage to areas that have been uneconomical or difficult to cover due to zoning restrictions.  

The Challenge

The challenge is deploying small cells, which are typically deployed at relatively low heights (35’ to 50’ AGL) on poles and rooftops to provide capacity for a high traffic location or coverage in a dead zone. The MNO must negotiate light post and power pole attachment rights, connect and buy power, plus meet electric utility and municipal regulations for small cell and backhaul products, color, size and shape. Additionally, the solution must be aesthetically pleasing and meet environmental and safety standards to reduce or eliminate zoning and permitting requirements.

To satisfy the demand for mobile data and coverage, MNOs must deploy small cells in mass and within days on streetlights, utility poles and buildings, which involves negotiating attachment rights, securing power, and complying with jurisdictional and environmental requirements. Traditional macro cell (tower, monopole and rooftop) site acquisition and deployment processes that require months to complete will not work if the industry must deploy several million small cells globally over the next decade.